Invisible Universe, an internet-first animation studio, has named Segal Licensing as its licensing agent for the U.S. and Canada. The partnership is a results of growing calls for for the studio’s social media-inspired animated content material amongst its varied franchises.
Segal Licensing will probably be chargeable for arranging partnerships in a variety of classes together with toys, attire, electronics, equipment, and extra. The company can also be tasked with increasing Invisible Universe’s retail relations whereas managing its rising listing of companions.
Invisible Universe is understood for its incorporation of animation throughout social media platforms. The corporate’s franchises embody Qai Qai, impressed by tennis professional Serena Williams’ daughter’s doll; Clydeo, impressed by actress Jennifer Aniston’s canine; Squeaky & Roy, the long-lost toys of social media influencers Dixie and Charlie D’Amelio; amongst others.
“Invisible Universe is really on the leading edge, creating next-generation animation franchises which have rapidly developed an enormous fandom,” says Stuart Pollock, President of Segal Licensing. “We see massive potential in what they’ve created and we’re trying ahead to collaborating with them on bringing their distinctive line-up of franchises deeper into classes the place they have already got a presence in addition to model new ones.”
Shane Mang, Head of Licensing at Invisible Universe, provides, “Invisible Universe is on the forefront of how customers are discovering new animated franchises and we need to deliver this similar innovation to the world of shopper merchandise. By partnering with the stellar workforce at Segal Licensing, a number one shopper merchandise company identified for creating artistic partnerships and licensing applications, we all know we will deliver distinctive and thrilling strains to followers that lets them interact with their favourite characters properly past the display.”
