Infants ‘R’ Us Returns to the U.S. with Flagship Retailer at American Dream

July 19, 2023

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WHP World has been anticipating, and at the moment the corporate gave start to the primary new Babies “R” Us retailer within the U.S. for the reason that unique Toys “R” Us/Infants “R” Us shops closed their doorways in 2018.

The Babies “R” Us flagship retailer is a ten,000-square-foot retail area on the primary ground of the American Dream Mall in Bergen County, New Jersey. Described as “nostalgic, but trendy,” the shop presents a full vary of child gear and necessities from prime manufacturers within the toddler and toddler area.

The Toy E-book had the chance to go to the shop earlier than its grand opening and spoke with Yehuda Shmidman, Chairman and CEO of WHP World, proprietor of the Toys “R” Us and Infants “R” Us manufacturers.

We grew up with these manufacturers, so to convey them again to shoppers at American Dream is such a pleasure for our workforce. We began by bringing again Toys "R" Us with a worldwide flagship right here at American Dream after which we rolled out nationally inside each Macy's. Now we're doing the identical with Infants "R" Us. Our flagship is an unimaginable retailer providing a really distinctive expertise. Very shortly we'll be asserting plans relating to our nationwide rollout."

Yehuda Shmidman, Chairman & CEO, WHP World

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The Infants “R” Us flagship options new, interactive experiences, together with a Stroller Take a look at Monitor, the Bon Voyage Picture-Opp station the place dad and mom can announce their new arrival, and a Wishing Tree for family and friends members to ship their finest needs.

Moreover, the retailer presents up to date, but acquainted options from the previous, together with the Child Registry Lounge, Nursery Design Middle with room set shows, a Studying Middle for personal occasions and academic workshops, and a Consolation Zone to feed or change child.