Hearthsong to Showcase New Branding, Merchandise at Toy Truthful

Hearthsong will probably be making an look at Toy Fair for the primary time since unveiling its newly-imagined branding.

The rebrand comes after celebrating 40 years within the business this yr and is meant to encourage creativity and transport youngsters and households to wonderlands. Toy Truthful attendees cannot solely get a firsthand take a look at the branding, but in addition get a particular take a look at an unique line of versatile constructing toys, a enjoyable fort system, and two current modern inflatable toys.

“We’re excited to introduce the brand new Hearthsong at Toy Truthful this yr,” says Jamey Bennett, CEO of Hearthsong. “We’re constructing on the model’s 40-year legacy with inspiring new pondering and product innovation. Newness drives the toy enterprise ahead and we’re thrilled to convey our share to Toy Truthful.”

Connectagons toys supply an open-ended different to conventional constructing blocks. Versatile pegs, primary shapes, hinges, and wheels designed to show and rotate, roll and spin, and bend and twist, supply elective endpoints and infinite pathways for teenagers. New Connectagons themes to be showcased at Toy Truthful embody Neon Monsters, Aero Acrobats, and mini units with car and animal themes.

Hearthsong’s Modular Fort System allows youngsters to construct and rebuild the fort of their desires with none want for pillows or blankets. Children can join twisty tunnels, cubes, castles, and even a ball pit in distinctive methods for one-of-a-kind fortress enjoyable. Every part comes with a set of Mod Pod clips that enable youngsters to simply join, bend, collapse, and retailer segments of the fort. This product will probably be accessible in early 2024.

The Inflatable Trip-On Hop ’n Go has three choices to select from: a unicorn, a horse, and a T. rex. Children will get pleasure from setting programs to race and create storylines with these inflatable vinyl characters. They provide a spacious journey and are available outfitted with ergonomic handles for leverage and steadiness as youngsters race, hop, and bump all day lengthy. The Inflatable Trip-On Hop ’n Go is available now.

The BBOP Inflatable Buddy Bumper Balls make sumo protected. Children can bop and bump their buddies with these translucent bumper balls that are available a set of two. They’re made from robust PVC plastic, guaranteeing hours of bumping, rolling, and leaping enjoyable. The BBOP Inflatable Buddy Bumper Balls are additionally available now.

Hearthsong will probably be at Sales space No. 6569 at Toy Truthful. 

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