In celebration of Black Enterprise Month, Purpose Toys has introduced the worldwide enlargement of Naturalistas and the primary retail partnership underneath its distribution plan with Walmart Canada.
Naturalistas are a line of 11.5-inch fashion dolls with pure hair, designed to have fun kids with curly and naturally textured hair. Based by Goal Toys, one of many United States’ largest Black-owned toy corporations, in 2022, Naturalistas was one of many world’s first pure hair trend doll strains bought at main retailers. With the purpose of celebrating kids with naturally textured hair, Naturalistas has additionally change into recognized for educating kids about pure hair care, the tradition of hair, in addition to the nuances of widespread hair varieties discovered throughout the African diaspora.
“Naturalistas’ tagline and most necessary affirmation the model hopes to impart is ‘Be Happy with Your Crown,’” says DeeDee Wright-Ward, creator of Naturalistas and CEO of Goal Toys. “As dolls with straight, wavy, and jewel-toned hair proceed to flood the Black doll market, many kids of African descent who determine extra so with having coily, curly, loc’d, naturally textured, and natural-color hair really feel more and more under-represented.”
Naturalistas encompasses a host of trend dolls with stylish outfits, in addition to the world’s first line of texture-focused styling heads (the “Crown Assortment”) boasting a spread of 4A and 4C coils, 3C curls, and extra. Youngsters may additionally discover acquainted facial options, full lips, and ranging sun-kissed pores and skin tones.
“Merchandise that fail to authentically mirror the ‘crowns’ (i.e., hair) of the youngsters to whom they’re marketed inadvertently ship the message hair that appears like theirs isn’t equally valued,” says Wright-Ward. “We wish to change this.”
With worldwide enlargement into Canada, Naturalistas and California-based Goal Toys continues its mission to “Heart and Have fun Youngsters of Tradition.” Naturalistas are at the moment obtainable at Walmart in Canada and the U.S., in addition to different main retailers throughout the U.S.
