Dole Meals Co. Enters Collectibles Market with Shopkins Actual Littles • The Toy E-book
Dole Meals Co. has teamed up with Moose Toys to develop its licensing program. Earlier this 12 months, Moose Toys unveiled new a line of Shopkins Actual Littles impressed by 10 Dole fruit and vegetable characters. Among the many characters are a mini banana and pineapple, a strawberry, blueberries, mandarins, grapes, romaine lettuce and a carrot, a chipotle & cheddar chopped salad package, Caesar salad package, and eventually, a limited-edition banana.
The gathering launched earlier this 12 months at Goal, Amazon, Household Greenback, and choose grocery shops. Getting into the toys and collectibles class permits Dole to proceed its longstanding efforts towards educating youthful age teams in regards to the significance of wellness and diet.
“As schooling is a giant a part of Dole’s mission, it was acceptable to accomplice with Moose Toys on these lovely, mini collectible toys that make the produce recognizable to youngsters,” says Delmarys Garcia, Director, Model Administration at Beanstalk, Dole’s international model extension licensing company. “Shopkins Actual Littles brings family manufacturers you discover at [the] grocery [store] into miniature kind with unbelievable precision and accuracy. Dole is the primary contemporary produce model to enter the mini collectible market along with your favourite Dole fruits and veggies.”
Along with toys and collectibles, the produce firm is coming into the pet treats and drink combine classes with Fetch for Pets and Dyla Manufacturers. All three corporations share Dole’s values of wholesome dwelling, diet schooling, and wellness.
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