Model Licensing Europe (BLE), a number one European trade show for licensing and model extension, opens customer registration in the present day.
The occasion, which is able to happen Oct. 4-6 at ExCeL in London, brings collectively retailers, licensees, and producers to community and spot traits. Companies will have the ability to uncover and safe offers with manufacturers, characters, and pictures accessible for licensing.
There are already greater than 150 corporations from all around the world confirmed to exhibit thus far, which is a rise of greater than 25% from this time final 12 months. They embody a number of the world’s main model homeowners together with Hasbro, Paramount, The Pokémon Co., The Smurfs, Bandai Namco Toys & Collectibles America, Warner Music Expertise, and extra.
Attendees may have the chance to safe rights to sought-after manufacturers together with My Little Pony, Paul Frank, MTV, Prime Gun, PAW Patrol, Chupa Chups, Kellogg’s, Hey Kitty, Batman, Sonic the Hedgehog, and extra.
The theme of BLE 2023 is location-based expertise (LBE), a licensing class that has grown exponentially in worth, creativity, and alternative because the coronavirus pandemic restrictions have been lifted, in accordance with Licensing Worldwide’s 2023 Global Licensing Industry Study.
Location-based expertise will likely be highlighted on the occasion with a sequence of options, together with the LBE Pavilion with immersive exhibitor content material created for guests to stroll via, round, and work together with, in addition to two LBE-focused keynote addresses and extra to be introduced.
“Should you thought final 12 months’s BLE was an unbelievable expertise with the style catwalks, wait till you get to ExCeL in October and see how the LBE theme manifests,” says Ella Haynes, Brand Licensing Europe Occasion Director. “And what’s actually thrilling is that LBE is for everybody — whether or not you’re a retailer, licensee, designer, or model proprietor.”