Crayola is launching Crayola Studios, a brand new division devoted to creating content material for teenagers and households.
The portfolio contains a broad vary of reveals already in growth. Every undertaking explores the limitless potentialities of youngsters’s creativity and leverages colour as an intrinsic ingredient of the story. One of many upcoming tasks to be launched is The Alien Adventures of Finn Caspian, in co-development with Mimo Studios.
Crayola’s Govt Vice President of Advertising, Victoria Lozano, will oversee the content material slate together with help from Goatfish Company. Crayola’s sister firm Hallmark Media can even help the initiative.
“As world leaders in artistic self-expression, the institution of Crayola Studios is a logical subsequent step for us; it builds on plans introduced final yr to develop leisure content material that evokes and nurtures the following era and helps them develop lifelong artistic mindsets,” says Lozano. “Our distinctive perspective provides an thrilling alternative for the trade because it searches for standout new and trusted content material that has creativity at its coronary heart.”
Cyma Zarghami’s Mimo Studios will co-develop and produce an animated adaptation of the award-winning youngsters’ podcast from Gen-Z Media, The Alien Adventures of Finn Caspian. The podcast was launched in 2016 and has launched 12 seasons and 260 episodes. With greater than 24 million downloads, the sequence is constantly primary on the iTunes Youngsters & Household chart. Finn Caspian can also be a best-selling book sequence and was chosen as Finest Ebook 2020 by the Faculty Library Journal.
“Crayola is synonymous with youngsters and colour and we’re so excited to collaborate with them to deliver these beloved journeys to life by way of world-class animation and artistry,” says Zarghami. “We have now been cultivating The Alien Adventures of Finn Caspian since we first recognized it and instantly noticed the good potential and alternative to inform wealthy tales [through] video the best way Gen-Z Media did within the podcast. The mix of nice characters, creativity, journey, and data is one thing we will’t wait to deliver to audiences worldwide.”
A science-fiction journey story, The Alien Adventures of Finn Caspian facilities on the titular character, an 8-year-old boy aboard The Well-known Marlowe 280 Interplanetary Exploratory Area Station. Collectively along with his buddies Abigail, Elias, and Vale, Finn types Explorers Troop 301 to discover uncharted planets, assist aliens, and resolve a thriller that threatens to destroy the area station.
