Content material creation studio TheSoul Publishing and Crayola have determined to increase their partnership in an effort to broaden Crayola’s digital attain and affect. Constructing on an preliminary YouTube marketing campaign, the businesses will incorporate TikTok and Pinterest along with YouTube administration.
“[TheSoul Publishing’s] international attain and unparalleled capability to create high-quality video content material align completely with our dedication to encourage inventive self-expression in each youngster,” says Victoria Lozano, Govt Vice President, Advertising and marketing at Crayola. “The extraordinary development we have now achieved collectively validates this partnership, and we’re wanting to discover the brand new heights we are able to attain within the subsequent section of this journey.”
Patrik Wilkens, Vice President of Operations at TheSoul Publishing, provides, “We’re immensely pleased with the success we’ve achieved along with Crayola in such a short while. The exceptional development we’ve seen in views and watch hours really underscores the facility of our partnership. [The surge in new subscribers] tells us that the content material isn’t simply being watched, it’s being eagerly anticipated and commonly consumed by a devoted and rising fan base. As we leverage our content material creation experience to additional improve Crayola’s digital channels on YouTube, TikTok, and Pinterest, we intention to interact audiences in much more modern methods. It’s a privilege to collaborate with a prime model like Crayola, serving to convey their inventive message to new and present followers.”
Crayola will exhibit its properties at Licensing Expo in Las Vegas subsequent week.
The Toy Guide and sister publication The Pop Insider shall be in attendance at Licensing Expo, June 13-15, 2023. Cease by Sales space No. N249 to fulfill the staff and seize a 2023 Licensing & Leisure Subject of The Toy Guide and our spring situation of The Pop Insider.
To register to attend Licensing Expo 2023 at no cost, go to licensingexpo.com.
