Build-A-Bear is getting into the world of books in an imprint take care of Macmillan Publishing division Odd Dot.
The partnership plans to create quite a lot of books that may carry Construct-A-Bear characters to children in a brand new format. The deliberate releases embody board books, image books, chapter books, sticker books, and exercise books. Properties that will likely be featured within the tales embody the Construct-A-Bear line Honey Ladies, at the moment a live-action movie on Netflix, and the upcoming Christmas movie Glisten and the Merry Mission.
“Storytelling and creativity have all the time been on the heart of the Construct-A-Bear expertise, every personalised furry buddy created by our company celebrates distinctive tales,” says Sharon Worth John, President and CEO of Construct-A-Bear Workshop. “Our partnership with Macmillan permits us to share new methods for company to work together with their beloved and favourite Construct-A-Bear characters by bringing them to life by means of tales, books, and actions.”
Nathalie Le Du, Writer at Odd Dot, will likely be overseeing the imprint for Macmillan and Basis Media Companions will likely be overseeing operations for Construct-A-Bear.
Construct-A-Bear has made clear its intention to proceed increasing into additional enterprise alternatives, this imprint deal being one instance. Macmillan is a significant writer worldwide and partnering with it represents one other step in Construct-A-Bear’s progress plan.