Cloudco Leisure, Rainbow Loom Accomplice to Deliver Care Bears to Jewellery, Craft Kits

In licensing, as in life, sharing is caring. 

As such, Rainbow Loom and Cloudco Entertainment are partnering to launch a line of co-branded Care Bear-themed jewellery kits and crafts.

Cloudco Leisure, the proprietor of the Care Bears mental property (IP), and Rainbow Loom, identified for its make-your-own jewellery and DIY craft-kits, inked the licensing deal for the Care Bears-inspired line to hit retailers in 2024. 

“Care Bears has touched the hearts of followers throughout generations, and we’re excited to ship pleasant and progressive merchandise that showcase the magic of the Care Bears to retailers in 2024,” says Choon Ng, Proprietor and President of Rainbow Loom.

Amy Sullivan, Head of Retail at Cloudco Leisure, provides, “Rainbow Loom’s dedication to creativity and self-expression aligns completely with the spirit of the Care Bears model. Collectively, we’ll deliver distinctive and interesting merchandise to followers, fostering creativeness and spreading the message of sharing and caring.” 

This partnership comes on the heels of quite a few expansions of the Care Bears IP with a number of new licensing agreements this 12 months, akin to offers with Panoceanic for sun shades, Berkshire for teenagers’ headwear and rain gear, and Smoko for grownup attire. 

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