CEC Entertainment, the brand new world licensing, media, and leisure division of Chuck E. Cheese, has launched a client merchandise program impressed by its iconic model and characters.
With a legacy spanning greater than 4 a long time, Chuck E. Cheese goals to develop its model presence by way of strategic partnerships throughout a number of classes together with attire, toys, video games, collectibles, meals, and beverage — tapping right into a multi-generational fan base with merchandise leveraging each retro and present types.
The model’s preliminary roster of licensing companions contains Bentex Group for t-shirts and sweatshirts; BioWorld for attire, equipment, and impulse gadgets; Bonkers Toy Co. for toys and video games; Craftwork Designs for Chuck E. Cheese e-shop, attire, collectibles, housewares, and items; 80sTees.com for grownup tees, hockey jerseys, hoodies, and tank tops; Fathead for wall decor and residential equipment; Flatlander Meals for frozen pizza; Funko for toys and collectibles; HGP Group for out of doors toys; Homage for attire; Simply Funky for collectibles and equipment; OddSox for socks and equipment; Weldon Owen Worldwide for publishing; Wilder Toys in collaboration with Barry & Jason Video games; and eventually World Tech Toys for toys, video games, and radio management.
“We have now rigorously chosen a various vary of companions to collaborate on this initiative, guaranteeing that each product and expertise captures the essence of the Chuck E. Cheese and associates universe and appeals to our wide-ranging viewers,” says Melissa McLeanas, Vice President of World Media, Licensing, and Leisure at Chuck E Cheese.
Retailers can anticipate a variety of Chuck E. Cheese-inspired merchandise with product launches anticipated to roll out all year long and in 2024.
