Cloudco Leisure has entered into a number of licensing partnerships in North America throughout varied classes for its Care Bears model in an effort to offer followers of all ages with a various vary of product. The corporate additionally just lately launched Dare to Care Bear, a brand new addition to the Fundamental Enjoyable! plush line that includes a stomach badge with two comfortable taking pictures stars, in addition to Care Bears Lil’ Besties, shock mini figures that are available in a thriller field.
New licensees embody Panoceanic for sun shades; Berkshire for youths’ headwear and rain gear; Smoko for grownup attire; Southern Telecom for digital equipment and out of doors inflatable toys; Monogram for blind bag keychains and piggy banks; Tonies for audio gamers, Traits for posters and calendars; FHB for homeware merchandise; and at last Townley for magnificence merchandise.
Fundamental Enjoyable! stays Care Bears’ grasp toy associate and can introduce new characters to children and households. Different continued licensing partnerships embody Rubies for costumes; Tremendous Impulse for collectibles; Igloo for coolers; Mad Engine for attire; American Greetings for greeting playing cards; and lastly Enjoyable.com will proceed its direct-to-retail partnership.
“The Care Bears have been spreading pleasure and happiness for over 4 a long time … It’s a real testomony to the enduring magic and flexibility of the Care Bears, and we will’t wait to see the grins they convey to our followers in North America,” says Robert Prinzo, Head of World Licensing, Cloudco Leisure.
Kristeen Tibbits, Head of Advertising and marketing, Cloudco Leisure, provides, “As at all times, the Care Bears proceed to encourage followers of all ages to embrace the values of kindness, compassion, and empathy. We’re delighted to see how Dare to Care Bear is already serving to us share this necessary message amongst our devoted followers.”
