The Bratz x Kylie assortment reimagines the star and entrepreneur as a Bratz doll, pulling inspiration from her private fashion and most iconic style moments. Starting with the brand new Mini Bratz x Kylie Collectibles, the complete line will likely be launched over the approaching weeks.
“I’ve been a fan of Bratz since childhood and I’ve at all times wished my very own Bratz doll,” says Jenner. “I’ve beloved each step of the method this previous yr in creating these dolls alongside the Bratz workforce.”
Since its launch in 2001, Bratz has gained a following of devoted followers. The success of its current high-end designer collaborations and viral, pop culture-infused social content material has allowed Bratz to enter all new territory and proceed its growth into the style and sweetness area. Now, in a historic first for the model, Bratz is partnering with one of many world’s greatest celebrities.
“Kylie actually embodies every part Bratz has stood for since its inception 22 years in the past — from being disruptive and rebellious to energetic and expressive,” says Jasmin Larian, Bratz Inventive Director. “Not solely will this collaboration increase to Kylie’s thousands and thousands of followers, however it is going to additionally attain the audiences that grew up with Bratz and are excited to relive the Y2K Bratz way of life immediately.”
On cabinets starting Aug. 1 for a restricted time, the Mini Bratz x Kylie Collectibles will kick off the partnership. This line consists of six Bratzified Kylie minis to gather, every from key moments of her life. The road may also function two completely different bundle designs, rising collectibility. Every capsule comes with a Kylie Mini Bratz and an adjunct, which may very well be a cruiser that includes Kylie’s signature on the facet, Kylie’s beloved Italian greyhound Norman, and extra.
Followers are inspired to maintain a watch out for extra drops, with the extremely anticipated Bratz x Kylie style dolls coming this fall, with preorder anticipated Sept. 1. The Mini Bratz x Kylie Collectibles can be found now on-line and in-stores at Walmart, Amazon, Goal, Macy’s, Walgreens, and bratz.com.