BrandTrends Launches Service to Match Leisure Licenses with Producers • The Toy E book

BrandTrends Group, a advertising and marketing analysis firm that focuses on youngsters and households, is launching LicenseSelector, a service designed to streamline the method of licensing offers between leisure licensors and producers.

“LicenseSelector is the results of a deep investigation for figuring out the very best license based mostly on a number of standards,” says BrandTrends CEO Philippe Guinaudeau. “It gives tailored insights extracted from a sturdy and intensive database. We all know it will assist producers’ efforts in creating their licensing methods as by no means earlier than.”

LicenseSelector works by having producers select what merchandise, demographics, license house owners, stage of brand name recognition, and efficiency they’re in search of. Then, LicenseSelector collects information from tens of hundreds of leisure licenses all over the world to provide you with a customized listing of ten potential licenses. LicenseSelector offers producers an summary of every potential license together with demographic compatibility and alignment with model values.

LicenseSelector covers licenses throughout 42 nations.