BrandTrends Group’s Newest Analysis Reveals Affect of Licensing Merchandise

BrandTrends Group unveiled some main findings from its most up-to-date analysis, offering toy firms with some key tips about easy methods to enhance gross sales shortly.

Though there are quite a few methods on easy methods to seize the eye of customers, one extremely efficient methodology stands out: incorporating well-known leisure characters into merchandise. By that includes in style characters on toys, clothes, or different merchandise, firms can immediately entice the eye of each kids and oldsters.

In keeping with a survey carried out by BrandTrends Group in December 2022, an amazing 67% of fogeys globally would select a product that includes a widely known character or leisure model over one other product of equal high quality, packaging, traits, and worth. 

The affect of licensed merchandise extends throughout a variety of product classes. The survey outcomes point out that 73% of respondents prioritize licensed toys and video games, adopted by clothes (71%), meals and drinks (67%), stationary (59%), and even youngsters’ meals at fast-food eating places (66%), amongst others.

Licensed merchandise possess a common enchantment that transcends age teams, however the survey reveals that youthful kids, significantly these ages 3-6, exhibit a stronger attraction in the direction of licensed merchandise, with a powerful 72% expressing curiosity in them.

The analysis findings additionally exhibit a notable correlation between family revenue and the probability of buying licensed merchandise. The survey reveals that 61% of respondents from the bottom revenue quintile of households would go for a licensed product when offered with an equal different, whereas this share jumps to 76% among the many highest quintile of incomes.

The report gives an in depth evaluation of brand name consciousness, recognition, and buy intent of a number of the most vital leisure manufacturers inside a rustic. The service reviews on greater than 11,500 completely different leisure, style, or sports activities manufacturers 4 instances a 12 months, and interviews greater than 200,000 individuals ranging in age from infants to seniors in 42 international locations.

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