BrandTrends Group, a market analysis company specializing in children’ and households markets, launched its newest collection of stories on leisure manufacturers worldwide. The BrandTrends tracker gives insights into model consciousness, recognition, and merchandise enchantment amongst completely different age teams, from infants to older adults.
“We’re proud to current this newest version of our stories, which deepens understanding of present tendencies and preferences within the leisure trade, simply in time for the following Licensing Expo,” says Philippe Guinaudeau, CEO of BrandTrends Group.
Key tendencies revealed within the present BrandTrends stories embrace:
• Anime and mangas surge: The expansion of the anime and mangas style continues to soar, notably pushed by the recognition of franchises like Pokemon and Naruto.
• Video games rise: The online game sector reveals promising development, with Roblox and Nintendo properties compensating for the decline of bigger video games.
• Streaming and TV channels stay strong: Regardless of a earlier decline, streaming sources and TV channels have halted their lower, emphasizing their enduring enchantment as leisure locations.
• Conventional leisure classes decelerate: Motion pictures, cartoons and reveals, in addition to toys, proceed to expertise a slight downward development over time, in comparison with extra mobile-based classes. Some huge gamers are performing higher than others.
The group’s analysis spans 40 nations and gathers opinions from 67,000 respondents. The stories function greater than 2 million open-ended mentions, monitor 18 key efficiency indicators (KPI) on 1,232 completely different manufacturers, and 18 product classes. Moreover, the stories determine greater than 11,000 completely different manufacturers and names as favorites amongst respondents.
To be taught extra, go to brandtrends.com.
