BBC Studios Provides 30 Licensing Companions to Roster for ‘Bluey’ • The Toy Guide

Fan-favorite Bluey the Blue Heeler is making her manner throughout the U.S., Canada, and Latin America. 

BBC Studios Children & Household, distributor and licensor for the animated preschool collection Bluey, has added 30 new licensing companions to its line-up. With 15 new licensees within the U.S. and Canada and 15 throughout Latin America, these new partnerships span a number of classes from attire and tub merchandise to meals and greeting playing cards. 

New companions introducing Bluey licensed merchandise within the U.S. and Canada embrace Primary Enjoyable for Bluey Mash’ems; Centura for tub merchandise; Galerie for seasonal confections akin to vacation treats, formed sweet dispensers, introduction calendars, and Finders Keepers; Basic Mills for Yoplait Children Yogurt Packs and Betty Crocker Prepared-to-Eat fruit-flavored shapes; Comfortable Threads for kids’s attire; Hallmark for playing cards and co-branded itty bittys; Hybrid Attire for kids’s attire, Jakks Pacific for ride-ons, trikes, trampolines, and ball pits; Jazwares for Bluey HugMees by Squishmallows; KIDdesigns for Bluey headphones, audio system, and Walkie Talkies; Kidz Toyz for Toy musical devices; Little Sleepies for co-branded attire, sleepwear, equipment, and residential merchandise; Shock Drinks for naturally-flavored water; The Northwest Group for throw blankets, pillows, and slumber luggage; and at last Trove Manufacturers for branded Whiskware X Bluey snacking containers.

Supply: BBC Studios Children and Household

Extra Bluey companions set to roll out new merchandise embrace Bestway for arts & crafts, out of doors toys, oral care, and automobile equipment in Mexico; Carnival design for celebration items in Central America, the Caribbean, and Ecuador; Carvajal Educación for back-to-school gadgets in Colombia and Ecuador; Cotillion Otero for celebration items in Argentina, Paraguay, and Uruguay; Editoria On-Line for arts & crafts in Brazil; Editorial Vertice for arts & crafts in Argentina, Paraguay, Uruguay, and Chile; Elka for video games and novelties in Brazil; Emporio Inside for youths underwear in Mexico; Festcolor for celebration items in Brazil; Flying Wheel for tenting units, stroller trikes, scooters, skates, helmet units, and pop-up tents in Mexico; Spinmaster for video games, puzzles, and seashore toys in Mexico; St Jack’s for attire in Central America and the Caribbean, Tapimovil for toys in Argentina, Wabro for backpacks and tableware in Argentina, Uruguay, Paraguay, and Bolivia; and at last Xeryus for backpacks in Brazil.

Bluey followers are asking for extra show-themed product and we’re excited to ship spectacular collections from these category-leading firms,” says Suzy Raia, Senior Vice President, Client Merchandise and Enterprise Growth, North America and Latin America, BBC Studios. “We’re working with visionary licensees who’re assembling considerate assortments that may present households with extra distinctive methods to interact with Bluey.”

Murilo Hinojosa, Director of Licensing, Latin America, BBC Studios, provides, “Bluey is a fan-favorite in all places she goes. It is a very thrilling time in Bluey’s historical past and we’re happy to be working with such a big and rising variety of best-in-class firms to ship imaginative series-inspired merchandise to youngsters all through Latin America.”

The brand new merchandise are set to debut later this yr and in 2024. 

Go to BBC Studios at Licensing Expo in Sales space No. N204. For extra info on the Bluey model, preserve a watch out for “Paint the City Bluey” within the 2023 Licensing & Leisure Subject of The Toy Book on June 13.

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