BBC Studios Expands ‘Bluey’ with New Licensing Companions

BBC Studios Youngsters & Household, the distributor and licensor for the animated preschool sequence Bluey, has welcomed new companions to its licensing program for the present throughout a wide range of classes together with meals, beverage, toddler and toddler, and extra.

Beginning this fall, meals choices will likely be out there from Crunch Pak in addition to beverage bottles with 3D character toppers from good2grow.

Further companions have introduced toddler and toddler traces for this system, together with toddler bedding, equipment, and nap mats from Child Growth; kids’s picket furnishings, desk and chair units, room-in-a-box units, and extra from Delta Youngsters; potty coaching, bathtub finger puppets, and extra choose toddler and toddler bathtub equipment from Ginsey; room decor, novelty lighting, soft-sided storage, and seating from Thought Nuova; and expanded rights into toddler and toddler feeding from TOMY.

New Bluey assortments for much more age teams and classes embrace greeting playing cards, reward packaging, and stickers from American Greetings; Pillow Pets from CJ Merchandise; seasonal plush from Dan Dee; arts and crafts from Studio Enjoyable Worldwide; and seasonal arts and crafts from Tara Toys.

These offers comply with the most recent business recognition for Bluey as a 2023 Toy of the Year (TOTY) Awards nominee for “License of the 12 months” and a 2023 Tv Critics Affiliation Award winner for Excellent Achievement in Youngsters’s Programming. 

Bluey resonates so strongly with children and households in all places,” says Suzy Raia, Senior Vice President of Client Merchandise and Enterprise Growth, North America and Latin America, BBC Studios. “We’re pleased to welcome these main licensees to the Bluey household and work with them to additional prolong the vary of high-quality choices for followers of all ages.”

The merchandise will proceed to roll out into 2024. 

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