Bandai Namco Scores Ultraman Grasp Licensing Deal • The Toy Ebook

Retailers will quickly be capable to inventory their cabinets with new Ultraman toys as the result of a brand new licensing deal between Bandai Namco Toys & Collectibles America (BNTCA), Tsuburaya Productions, and Tsuburaya Fields Media & Footage Leisure. 

Bandai Namco was awarded the grasp toy license for the Ultraman mental property (IP), which is able to end in an upcoming line consisting of motion figures, function play objects, playsets, and plush obtainable for retailers in North America. The road may also embody merchandise impressed by the Ultraman movie slated to hit Netflix in 2024.

Created in 1966 and well-known for defending mankind from a litany of would-be invaders, Ultraman is certainly one of Japan’s extra recognizable characters, having appeared in each live-action and anime collection, in addition to comedian books, video video games, and different media.

“Greater than 50 years after the character’s inception, Ultraman is constructing an in depth fan base in North America which helps our international advertising initiative,” says Kei Minamitani, Govt Supervisor for Tsuburaya. “When it got here time to resolve who the grasp licensee could be, BNTCA was probably the most logical alternative. The care and high quality that goes into every of their merchandise, plus their in depth presence throughout the world of anime, makes them a real chief throughout the trade.”

Teppei Onoki, Chief Working Officer of Bandai Namco, provides, “Ultraman initially began off as a tokusatsu [or] stay motion property and has been added into the world of anime. Right here at BNTCA we’re true followers and have been following the IP’s journey. Each tokusatsu and anime are among the issues we do finest.”

In accordance with the deal, Bandai Namco will work to broaden its Ultraman line with Los Angeles-based Tsuburaya Fields Media & Footage Leisure. The road is scheduled to launch subsequent summer season throughout North America, with choose classes launching in territories throughout South America and Europe.

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