Aurora World, identified within the trade for its collections of plush toys, is increasing with the launch of a brand new toy division: Aurora Toys.
The corporate is trying to broaden its choices past plush toys into a number of toy classes.
“We’re excited to take this step ahead in our progress and lateral enlargement,” says Michael Kessler, Senior Vice President of Gross sales & Advertising at Aurora World USA. “The addition of our new toy division will permit us to supply a extra full vary of merchandise to our prospects and assist us proceed to be a pacesetter within the trade because the dynamics of the trade remodel. We’ll be capable of present a ‘one-stop-shop’ expertise to our retailers, providing our number of plushie collections and our upcoming new toys.”
Aurora World’s newest plush collections embody Eggspressions, plush eggs with animated faces; Boop, plush animals with huge noses; and Spongecakes, flat plush that children can use as pillows.
Aurora World additionally has licenses from a number of firms within the trade, together with Tokidoki, Breyer, Molang, and Dr. Seuss together with manufacturers like Clifford the Huge Purple Canine, Shaun the Sheep, Smokey Bear, and Spot.
