ASTRA Reveals 2023 Play, Excellence, and Lifetime Achievement Awards Winners • The Toy Ebook

The American Specialty Toy Retailing Affiliation (ASTRA) has named the 2023 ASTRA Play Awards winners at ASTRA Marketplace & Academy, at the moment in full swing in Columbus, Ohio till June 14.

 The newly rebranded ASTRA Play Awards selects nominees primarily based on standards together with toy newness, uniqueness, availability, and significance. The next 14 winners have been chosen throughout a variety of classes primarily based on business votes:

Lively Play: Anyplace Sports activities — Trampoline Pong, Skinny Air Manufacturers

Arts & Crafts: Inspirational Nature Plant Press, DJECO

Child/Toddler: Spill Once more, Fats Mind Toy Co

Brainteasers: Safari Park Jr., Good Toys and Video games

Constructing: Dino World XL, Magna-Tiles

Eco: Cheese and Charcuterie Board, PlanToys

Academic: 100 Pics, Nations, Asmodee

Household Video games: Sleeping Queens 2 — The Rescue!, Gamewright 

Video games for Tweens+: Large Potato — Herd Mentality, Gamewright/Large Potato

Plush: Vinnie Banana Slug Macaroon, Douglas Co.

Preschool Video games: Indoor Scavenger Hunt, eeBoo

Fake Play: SmartMax — My First Pirates, Good Toys and Video games

Function Play: Nice Pretenders — Inexperienced Dragon Set, Artistic Schooling of Canada

Science/STEM: Hydraulic Boxing Bots, Thames & Kosmos

The annual ASTRA Excellence and Lifetime Achievement Awards have additionally been revealed, and are designed to honor and acknowledge the excellent contributions made by members of the specialty toy business.

Excellence Awards winners embody Plan Toys for Producer, Sandra Malott for Gross sales Consultant, Leah Pickering of Kazoodles Toys for Retailer, and Dock Mackie of MarketTime for Younger Skilled/Rising Star. 

Amy Saldanha, proprietor of Kiddywampus, has been awarded the Lifetime Achievement Award. 

“The ASTRA Play Awards highlight thought-provoking playthings which might be each significant within the business and foster baby growth by way of high quality play,” says Sue Warfield, President of ASTRA. “This 12 months’s profitable record options enjoyable, distinctive, and premium merchandise kids will love and that may be discovered at neighborhood toy shops throughout the nation.”

For extra info on ASTRA’s Play Awards, go to

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