Creative Kids Group, the humanities and crafts firm, will launch a brand new in-house model, Nano Crafts, this October.
The brand new model focuses on one particular social media-fueled play pattern: nano tape. Nano tape is a form of double-sided tape made from carbon nanotubes. As soon as its backing is peeled, the tape sticks to itself and is sturdy sufficient to create shapes and figures.
Artistic Youngsters Group might be one of many first to convey the TikTok pattern to retail cabinets, aiming to widen accessibility with easy directions, provides, and engaging value factors (the merchandise will vary in price from 99 cents to $29.99). The preliminary line will comprise of a number of kits to make keychains, bubbles, and extra, particularly the Nano Crafts Combine Set, Nano Crafts Mini Play Equipment, Nano Crafts Make and Inflate Nano Buddies, Nano Crafts Inflatable Buddies Trio, Nano Crafts Keychain Squishy Equipment, Nano Crafts Pets, Nano Crafts Deluxe Equipment, and Nano Crafts Deluxe Design Studio.
“At Artistic Youngsters, we delight ourselves in recognizing developments early and bringing them to market shortly,” says Artistic Youngsters Associate and Chief Advertising Officer Daniel DeLapa. “We observed this viral craft pattern taking off — with greater than 1.6 billion views throughout TikTok and YouTube — and we knew it was the right extension of our common craft product providing.”
Nano Crafts will initially be out there at Pastime Foyer with wider distribution in early 2024.