All American Licensing Will get Into the Ring as Licensing Agent for PowerTown Wrestling • The Toy Ebook

Relativity Worldwide tagged in full-service model licensing company, All American Licensing, as the worldwide agent for its collectible wrestling motion determine model, PowerTown Wrestling. The model gives genuine figures within the likeness of wrestling legends all through the previous eight many years. All American is getting ready a licensing and merchandising program to convey merchandise akin to attire, equipment, video games, meals and beverage, dwelling furnishings, and extra to the PowerTown followers starting this fall.. 

“We’re happy to ‘get within the ring’ with All American Licensing to develop a merchandising program for PowerTown Wrestling,” says Relativity Worldwide co-founder and Managing Associate, Steve Rosenthal. ”Primarily based on the extremely profitable launch of the motion figures, we’re keen to offer our loyal fanbase with extra choices for them to gather and honor these iconic wrestlers of yesteryear.”

PowerTown first launched final fall with the Collection 1 Extremely assortment, a line that includes 7 inch action figures of wrestling icons together with Verne Gagne, Lou Thesz, Stan Hansen, Bruiser Brody, Magnum TA, and Kerry Von Eric. The motion determine producer is about to launch the Extremely Collection 2 assortment this fall.

“Working with a model akin to PowerTown Wrestling opens the door to so many alternative classes and product extensions, making the probabilities nearly infinite,” says All American Licensing Supervisor Associate, Don Rothwell. “Couple that with the model’s loyal fanbase, and we now have the makings for an unbelievable profitable licensing program”

For an in-depth have a look at the state of toy licensing, try The Toy Ebook’s 2023 Licensing & Leisure difficulty, out there June 13.

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