A brand new section of progress is underway for Alex Toys.
The rising retailer that launched with three Alex Baby & Toy areas on the East Coast final 12 months has formally opened its new retailer idea within the suburbs of Chicago. Alex Toys has a well-recognized identify and ties to a deep lineage inside the toy trade.
Created by the groups from Toys “R” Us Canada, FYE, and Everest Toys, Alex Toys takes its identify from the traditional toy model that was acquired by Doug Putman just a few years again. Along with the entire aforementioned manufacturers, Putman additionally owns Dawn Data and HMV.
Alex Toys is situated within the Woodfield Commons buying plaza (1209 E. Golf Rd Unit 2) in Schaumburg, Illinois, and options an intensive vary of toys for teenagers and collectors, together with many manufacturers not sometimes stocked in big-box shops.
The shop will host a grand opening celebration from Might 5-7 that includes occasions for the household. On Saturday and Sunday, Alex Toys will host meet and greets that includes characters from Bluey, Peppa Pig, and CoComelon. Extra actions embrace face portray, balloon artwork, candy treats, giveaways, toy demos, and extra.